2 Y ago

SIHH 2017

Every year at the Salon International de la Haute Horlogerie, collectors, creators and fanatics wait with baited breath for watchmaking leaders to debut the year’s new trends in high-end timepieces. The annually held event has gained a massive industry following since its launch 27 years ago. Held in the stunning epicenter of watchmaking – Geneva, Switzerland – crowds watch in fascination as specialists show off cutting-edge innovations in complications and aesthetics. SIHH is truly the couture event of watches!

As watch fanatics ourselves, we are proud to offer a unique gathering of fine timepiece lines from around the world, two of which will be showcasing at the SIHH: A. Lange & Söhne and Audemars Piguet.



A. Lange & Söhne was founded in 1845 in Glashütte, Germany. Today, the family-run company produces less than 4,500 timepieces a year, each one hand assembled and finished. Only six Lange watchmakers hand engrave the balance cocks, and if you took one of the pieces back to the factory they would be able to identify which watchmaker engraved it. It is this devotion to art form, excellence and legacy that has completely captured us. Above is their “teaser” for SIHH.


Audemars Puguet Royal Oak in Frosted Rose Gold

Audemars Piguet was founded in 1875, only thirty years after Lange. The line is extremely proud of its history of innovation. The line discovered its voice upon the creation of its break-out design in 1972, the Royal Oak: “Its selfwinding movement with a central rotor is the thinnest in the world, while the piece boasts an octagonal bezel held by eight hexagonal screws, a dial adorned with a “Tapisserie” guilloché or engine-turned pattern, and a bracelet perfectly integrated into the case.” (Read more at audemarspiguet.com) Pushing the bounds of design to new heights is at the forefront of AP’s watchmaking studios in Brassus, Switzerland. The line boasts many admirers and collectors from around the world, including Serena Williams, LeBron James and Lionel Messi.


Keep up with us on our social media this week as we share about SIHH!

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